P.E.L (Perceptual Experience Lab)
The Perceptual Experience Lab (PEL) is a synthetic reality facility that emulates human perceptual experience through immersion, directional sound, smell, temperature and vision. It generates realistic simulations of real world environmental and social settings, enabling rich empirical research at fine grain detail.
PEL will combine the perception research being conducted in Fovolab with ethnography-based, prototype-centred empirical research methods of Professor Stephen Gill, Dr Gareth Loudon and Bethan Gordon. The facility is available to colleagues from across the University, and we are currently collaborating with members of different Schools and PDR to generate new experimental data.
Fovography® is a new visual language for describing how we see. It represents the world as we actually see it, not as cameras do, and is one of the most significant advances in depicting vi-sion since the development of linear perspective.
Fovography is a powerful way of capturing audience attention and conveying a strong sense of depth without the need for special glasses or expensive screens. Fovographs can also con-vincingly represent the first person perspective and record far more physical space within a fixed picture area than normal photographs. Fovography is particularly suited to applications like commercial photography, retail imaging, promotion and advertising. In fact, it can be used in any situation where high visual impact and immediate audience engagement are de-sirable.
The effectiveness of fovographs lies not only in the way the images are shot and processed but also in the way they are displayed. There are multiple display options available to suit dif-ferent environments. Fovographs can be presented in light-boxes, large format high-resolution prints, video screens in high definition and ultra high definition, front and rear video projection, in animations as well as through traditional print and electronic media.